Our Services


Norton Sports Management is a boutique agency which specializes in assisting each and every client with the foundation for a long and successful career in hockey. We are proud to have put together our own ‘team’ which has expertise and success in each of our fields. NSM does not mandate our involvement in all of these aspects of our clients’ careers, but we are prepared and desiring to provide assistance with all of the following:

  • Contract Negotiations
  • Financial Management
  • Athlete Marketing
  • Insurance
  • Tax and Estate Planning
  • Social Media

Contract Negotiations

Scott Norton is considered one of the premier negotiators in the NHL. After almost 20 years in the business, Norton has negotiated hundreds of millions of dollars in contracts. He has successfully completed deals for hockey players at every position and with every NHL team. Through diligence and creativity, Norton has been able to set the marketplace for first round draft picks, as well as veterans on their last professional deals. He is foremost in the hockey world for maximizing his clients’ futures. Norton’s expertise is not just limited the North American Leagues as he negotiated the largest contract ever done for a North American client playing in Europe (Kontinental Hockey League).

Financial Management

Norton Sports provides full-service planning for each client through its relationship with select experts in financial planning. NSM will assist in areas such as budgeting, bill paying, cash flow management and investment consulting, in addition to post-career retirement planning. NSM not only attempts to maximize a client’s value during his career, but also emphasizes the development of lifelong revenue streams for the client and his family. This is not an area which NSM handles in-house nor mandates our involvement, but are prepared to assist with all financial needs.

Athlete Marketing

Norton Sports Management is one of the leaders in the hockey agency field in providing marketing and endorsement opportunities for its clients. We feel strongly that each and every client should have these opportunities available to them. We have been successful in not only negotiating equipment and trading card contracts for many of our clients, but numerous appearances in both NHL and AHL cities. . We are aggressive and pro-active in our search for opportunities for all of our clients. Consistent with our contract negotiations, our marketing goal is to maximize our clients’ earning potential during and after his career. In addition, we want to raise each client’s public persona which ultimately leads to added value in future NHL contracts. NSM believes strongly that any and all marketing and endsorsement opportunites may lead clients to excellent business contacts, thus providing post-retirement opportunities.


Norton Sports provides its clients and their families with the best options for the full scope of insurance needs. Whether it be Life, Automobile, Home or Career Ending Disability Insurance, NSM assists to protect our clients on and off the ice.

Tax and Estate Planning

Norton Sports Management assists its clients with the complete range of tax preparation and planning. With the services of Mr. Mark Paluczak and Stone Carlie, NSM insures the most effective and current tax preparation for each individual and his family. . Mr. Paluczak has had extensive experience in handling athletes and has spoken at many conferences on athletes and taxation. As each client progresses in his career and his net worth continues to increase, there is the necessity to create an estate plan suited for each individual. Both the U.S. and Canadian governments can consume large amounts of an athlete’s net worth if proper estate planning is not in place. With the assistance of Mark Paluczak and our financial planners, NSM will provide you with the guidance and expertise to best secure a client and his family, both during his career and after he has retired. As with financial management, this is not an area which NSM handles in-house nor mandates, but feel extremely confident with our relationship with Mr. Paluczak and his efforts on our clients’ behalves.

Social Media

Norton Sports is recognized around the world of hockey as the leading company in the area of Social Media. Its Twitter account – @NortonSports has been recognized for its active and professional handling, as well as the constantly updated Facebook account and website. NSM feels that Social Media is not only the communication of tomorrow, but of today. Norton Sports assists all of its clients with their own Social Media sites from their origin through to their daily usage. NSM not only works with its clients in this area, but also teaches and advises clients how to best utilize these sources to not only connect with their fans, but also to promote themselves to companies and endorsers.

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